Ensora Health
The Future of Therapy Report
I built and drove the digital marketing strategy and launch of Ensora Health’s 2025 thought leadership report, based on research from 1,300+ therapists exploring AI, burnout, access, and the future of mental healthcare.
My role
Digital Marketing Manager
My role
Paid media strategy & execution · SEO optimization · Website taxonomy & user navigation · Agency management
Landing page structure & CRO · Analytics & tracking · Campaign asset development
About the campaign
Turning research into reach
The report served as a hero content piece, driving a broader campaign across blog, social, and video. I coordinated efforts across five internal marketing pods: Product Marketing, Brand, Web, and Design, while directly managing support from external agency partners.
I led paid media across Meta, LinkedIn, Google, and Bing, launching 15 campaigns to drive qualified traffic and report downloads. I also supported SEO, landing page structure and CRO, and campaign creative, while setting up analytics and conversion tracking through Google Tag Manager, Microsoft Clarity, and Google Analytics to measure performance.
The campaign generated 200+ report downloads in its first week and 3 PR pickups. The report also became a content pillar, fueling follow-up blog content, social campaigns, and five video campaigns.
15
paid campaigns
Meta, Google, Bing, LinkedIn
200
report downloads
In the first week of release
3
press pickups
In the first week of release