Hi, I’m Micah!

I got into digital marketing 15 years ago and spent most of it doing a little of everything — SEO, web, paid, CRO, analytics, team building. The content work was never in my title, and it was always the part I ended up doing anyway. So I'm done splitting my attention.

What I do: I interview people and write. Founders, customers, engineers, clinicians — the ones who know the thing but don't have the time or distance to explain it well. I find the narrative, pressure-test it, and turn it into a voice a brand can keep using after I've handed it off.

What makes that content work is everything I learned on the technical side. I know how a page earns a ranking, how information architecture either helps or hides your best thinking, and how answer engines now decide what gets cited. At DoorDash I grew search demand 68% and AI search visibility 50% in six months. At Contec, Inc. I scaled organic sessions 11x. Same lesson both times: the content was the lever.

Currently focused on content strategy, editorial programs, and search visibility for B2B, SaaS, HR, healthcare, and higher ed — or anywhere the subject matter is complicated enough to be worth explaining well.

My Approach

I think in systems, not deliverables.

Content works when it's connected — one SME interview feeding an article, a product page, a sales asset, and a dozen social posts, all pointing back to an audience you own rather than a channel you rent.

I run that with real project management, pulling signal from sales calls, product, customer conversations, and existing content into structured briefs.

I came to content through SEO and web strategy, so I also care about the plumbing: information architecture, taxonomy, internal linking, schema, and content modeling. Most content discovery problems are structural problems. Fix the foundation and good writing finally gets to do its job.

Let’s talk!

A product nobody can explain simply. A blog gone quiet. Good writing nothing links to. That's my favorite kind of problem.

Tell me what's stuck. I'll tell you honestly whether I'm the right person for it.

See my work
Email me

References

  • She takes the time to teach people and share her knowledge. She is passionate, dedicated, trustworthy, responsible and fun!

    Christina Adkison (former collegue)
    Marketing Manager at Contec, Inc.

  • Micah’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team.

    Jacob Chambers (former direct report)
    Director of Marketing and Communications at Clemson University

  • She figuratively lifted the brand, the company, and our people to NEW LEVELS!

    Sonja Lutz (former client)
    Co-Founder at DI Code

  • Ben Hargreaves

    Micah is a thoughtful, strategic, and highly collaborative content marketer who makes handling enterprise, Fortune 500 content plans look easy.

    Ben Hargreaves (agency partner at DoorDash)
    Content & Editorial Manager at Quietly