I was shaped by the early web, when fan sites, message boards, and deep-cut archives gave niche communities a place to gather.

Before “content strategy” was a job title, I was building an officially recognized film and horror-fandom destination, growing a 6,000+ subscriber newsletter and 1,000+ member global community through searchable content, editorial programming, and participatory fan experiences.

That experience still shapes how I think about brands and audiences today: give people something worth finding, then give them a reason to stay.

I eventually moved into B2B digital marketing, spending over a decade helping complex organizations get found and understood across SaaS, healthcare, compliance-heavy industries, and more. I’ve worked across SEO, web, content, paid, CRO, and analytics for Fortune 500 companies, Silicon Valley startups, and niche communities, but creating the strategy and content that help brands build credibility in their space has always been the part I love most.

Because I came to the content function through SEO and web strategy, I’ve always thought beyond the content idea itself: how it’s structured, how people discover it, how it connects to everything else, and how search and AI are reshaping the way people find information.

Content should be worth finding, easy to navigate, and good enough to make people want to come back. That’s the problem I love solving.

I’m based in Raleigh, NC and open to full-time roles, short-term contracts, and the occasional consulting or advisory project when the fit is right. Let’s connect!