Ensora Health
What does yada yada
Ensora Health's 2025 The Future of Therapy report, a research-driven thought leadership campaign based on insights from more than 1,300 therapists. The report explored how AI, burnout, access barriers, and whole-person care could shape the future of mental healthcare.
My role
Digital Marketing Manager
My role
Paid media strategy & execution · SEO optimization · Website taxonomy & user navigation
Landing page structure & CRO · Analytics & tracking · Campaign asset development
Turning research into reach
A great report doesn't create impact if nobody finds it.
My role was to build the digital marketing engine around the research: getting the report in front of the right audiences, creating a clear path from discovery to download, and making sure we could understand what was working.
That meant connecting several pieces of the digital experience rather than treating paid media, SEO, the website, and analytics as separate channels.
15
paid campaigns
Meta Google Bing LinkedIn
4
paid campaigns
Meta Google Bing LinkedIn
200
paid campaigns
Meta Google Bing LinkedIn
3
paid campaigns
Meta Google Bing LinkedIn
Start with the journey, not the channel
The campaign wasn't simply about sending traffic to a report landing page.
Someone might discover the research through a LinkedIn ad. Another person might arrive through organic search. Someone else might encounter it through a PR mention.
Regardless of the entry point, the experience needed to make sense.
I supported the website taxonomy and user navigation, SEO optimization, landing page structure, and conversion experience to create a more intuitive path through the site and toward the report.
15
discover
Paid social, search, organic search, PR
4
explore
Research insights, supporting content, report landing page
200
convert
Report downloads
3
measure
Analytics + conversion tracking
Star
Deliverables Produced
15 paid media campaigns
Landing page optimization
SEO recommendations
Campaign copy and creative direction
Analytics and conversion tracking
Report promotion across paid channels
Series of supporting blogs
Results
3 PR pickups
200 report downloads in the first week
Company
Ensora Health
Industry
B2B, Healthcare, SaaS
Year Published
October 2025
Content Type
Proprietary data report
Funnel Stage
TOFU
My role
Role: Digital Marketing Manager
DRI: Paid media strategy & execution · SEO optimization · Website taxonomy & user navigation · Landing page structure & CRO · Analytics & tracking · Campaign asset development
My contributions
I supported the digital marketing strategy and launch of Ensora Health's The Future of Therapy report, a research-driven thought leadership campaign based on insights from more than 1,300 therapists. The report explored how AI, burnout, access barriers, and whole-person care could shape the future of mental healthcare.
I led the paid media campaign supporting the report launch, developing and launching 15 campaigns across Meta, LinkedIn, Google, and Bing to drive qualified traffic and report downloads. I also supported SEO optimization and landing page structure, helping create a clearer path from discovery to conversion.
Beyond media execution, I partnered across product marketing, creative and web development teams to shape campaign assets, including copy and visual direction, and implemented analytics and conversion tracking through Google Tag Manager and Google Analytics. This gave the team visibility into campaign performance and user behavior throughout the report download journey.
The campaign helped extend the reach of the research beyond Ensora's owned channels, generating 3 PR pickups and over 200 report downloads in its first week of release.
Overview
Company
Ensora Health
Industry
B2B, Healthcare, SaaS
Year Published
October 2025
Content Type
Proprietary data report
Funnel Stage
TOFU
Deliverables
15 paid media campaigns
Landing page optimization
SEO recommendations
Campaign copy and creative direction
Analytics and conversion tracking
Report promotion across paid channels
Series of supporting blogs
Results
3 PR pickups
200 report downloads in the first week